Sell Anything with Videos, Posts, and Emails – William Ulimod

Turn your content into sales with Sell Anything with Videos, Posts, and Emails by William Ulimod.  A practical guide for entrepreneurs, coaches, consultants, and small business owners who want to master persuasive communication online.

Most creators struggle in the “content graveyard,” producing videos, posts, and emails that get likes but no sales. This book shows you how to escape that trap by using the Conversion Compass, a four-part framework that builds trust, drives action, and amplifies customer advocacy.

Inside, you’ll learn:

• Why most content fails and how to create messages that convert
• The psychology of purchase decisions and the “Know, Like, Trust” sequence
• How to craft videos, posts, and emails that guide strangers into loyal customers
• The Empathy Engine: understanding your customer’s “True North” through psychographics and Jobs-to-be-Done
• Practical exercises, case studies, and storytelling strategies that make your brand unforgettable

Whether you’re a solopreneur, artisan, or marketer, this book equips you with timeless principles to sell ethically and effectively using digital content.